Accounts in comparison shopping engines such as PriceGrabber.com, NexTag.com and Google Product Search, perform best when maintained daily. The current management trend is to “set it and forget it.” This reduces the time commitment involved, but is not conducive to attaining maximum sales results.
Most comparison shopping engines operate on a cost-per-click model, which means a business pays for each click, based on either the position in search results or a set price based on the category of the business’s products. To ensure optimized spend results, a business should employ a CSE management professional.
Vertical Rail employs experienced comparison shopping engine managers focused on providing expert consultation and complete CSE management solutions. Our service will keep a close eye on your CSE accounts, rooting out less productive products and streamlining your data feeds to maximize product exposure.
Q. What is CSE Management?
Vertical Rail’s CSE management solution consists of a dedicated team of experts who will optimize, format and maintain your product data feed to the specifications of the shopping engines.
We will advise you of best practices pertaining to bids and placement in an effort to achieve the best ROI possible.
Vertical Rail will provide rich statistics and analysis to enable your business to make sound decisions about your comparison shopping engine accounts and activities.
The pace and face of e-commerce marketing changes frequently. Vertical Rail will strive to bring you information on news and trends of the comparison shopping engines, consistently bringing you what’s next.
- Product Data Feed Optimization
- Product Data Feed Formatting to Each Engine
- Manual Bid/Cost Management
- Product Performance Metrics
- Statistical Analysis
- Ongoing Consultation
Q. Are there shopping engines that we should consider using over others?
Many factors determine which of the comparison shopping engines a business should include their products in. Some engines specialize in different categories of products over others. Each engine has fee schedules and budgeting considerations that differ from others. As part of our CSE management program, your team will advise you which engines would best suit your product line and budget requirements.
Based simply on visitors, click through rates and sales, the top comparison shopping engines we work with are:
- Google Product Search
- NexTag.com
- Shopzilla.com
- PriceGrabber.com
- Shopping.com
- Bing Cashback
- BizRate.com
- Become.com
- Smarter.com
- Sortprice
Q. What makes Google different than other CSE’s?
- Clicks to your web site are free from Google Product Search.
- Google allows a greater customization of your feed.
- By default, Google Products' search results are sorted by keyword relevance, not by bid or by product cost as they are in some comparison shopping engines.
Q. Do you have further information on Comparison Shopping Engines?
Market your products to the shopping oriented searches on Google. No listing fees and no click fees.
Over 17 million viewers a shop deals on NexTag. It’s an efficient sales channel with highly qualified traffic and performance-based pricing.
An industry leader in comparison shopping, Shopzilla puts your products in front of 20 million unique viewers a year.
An innovative comparison shopping channel that provides sales opportunities to 26 million + ready to buy shoppers a month.
Coupled with Shopzilla and offers product reviews and merchant ratings system.
More efficient shopping enabling shoppers to find sales, online coupons, green brands or local stores.
Increasingly popular comparison shopping and product research engine that allows online shoppers to find information on products.
Factoring in relevance, price feedback and merchant reputation delivers your products smarter, though not always cheaper.
Pricing model is a Cost Per Action (CPA) type, which means guaranteed ROI.
Owned by eBay and ratings by Epinions, it is a CSE that boasts 20 million shoppers a month.
6 million shoppers per month and rising. See your products on Facebook apps.
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