Whether you call it Froogle, Google Base or its latest namesake Google Product Search, it has established itself as the industry leader in comparison search engines. This is because of two domineering factors: it is free to list your products in GPS and the other is visibility of products in regular Google SERP’s pages.
Google Product Search product search results can be sorted by price of the product lowest to highest, highest to lowest, product rating, seller rating and relevancy based on keyword. In early versions of Froogle and Google Product Search, the default sort option was price, lowest to highest. The comparison shopping world was thrown upside down when Google Product Search changed their default sort to relevancy, based on keyword. It is fantastic news for the savvy e-commerce company.
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Sign Up for your Google Products Account
Go to http://www.google.com/base/help/sellongoogle.html and click on "Start a data feed." Then, click on "Create an account." After creating an account, log into the merchant interface using: https://www.google.com/accounts/ServiceLogin?hl=en&nui=1&service=merchants. Read the Google Base Terms of Service and if you accept, click the continue button.
Adding Products
- Log into the dashboard using: https://www.google.com/accounts/ServiceLogin?hl=en&nui=1&service=merchants.
- Select and click on the Data Feeds link.
- Select and click on the New Data Feed button.
- Complete the "About me" section. Then click the Next button.
- Complete the "Register Your Data Feed" page.
- Record the file name you choose, as you will need that file name to name your data feed file later. Click the "Register data feed" button.
- If applicable, complete the "Tax and Shipping settings" under the Settings tab.
- Select and click on the "My Items" tab, and then the "Data feeds" link. Under FTP uploading, click on the “sign up” hyperlink to create your FTP account.
- Create your login and password, and click on the Create FTP account button. Record this information, as you will need this later. This information will now appear on the right hand side of the page when viewing "Data feeds" under the "My Items" tab.
Important Google Product Search Links
Product Feed Specifications
http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160083
Google Merchant Center Help
http://www.google.com/support/merchants/
Google Merchant Center Help Forum
http://www.google.com/support/forum/p/base?utm_source=HC&utm_medium=leftnav&utm_campaign=merchants
Google Merchant Center Program Policies
http://www.google.com/support/merchants/bin/topic.py?topic=24854
Attribute: product_type Accepted Listings
http://www.google.com/basepages/producttype/taxonomy.txt
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