SEO, Formatting, And Optimizing Data Feeds For Comparison Shopping Engines
Traditional Search Engine Optimization (SEO) incorporates the understanding of how search engine algorithms use content of a web site and manipulation of that content to achieve top rankings for keyword searches. In relation to ecommerce web sites and comparison shopping engines, SEO is no longer applied, as there is little traditional content to manipulate yet product content is still evaluated and scored based on its relevancy.
Most ecommerce sites are database driven and product information resides in tables of a database. To add your products to a shopping engine, you must extract your product information from your database and format it into a usable structure for submission to that engine. That file is referred to as a data feed. Comparison shopping engines require products to be uploaded in a file format that asks the client to map products into their system. That is called formatting.
Data Feed Optimization is the step between extraction and formatting. Professionals incorporate algorithm knowledge and manipulate product information to achieve top rankings within shopping engines for specific keywords.
Vertical Rail seeks to assist your business in the implementation of data feed optimization and remove the tedious tasks from your to do list.
Google Product Search
E-commerce businesses need their products to be found by customers in search engines. Most comparison shopping engines address that need by providing an expensive venue which lists products from a site based on a fee schedule or bid price. Google Product Search is different. Google does not charge a fee for inclusion within their product search index. Competition within Google Products is fierce. Companies that optimize their data feeds to adhere to the Google Product Search keyword relevancy algorithm have greater success than those who do not.
Vertical Rail will optimize your product feed to adhere to the Google Product Search relevancy algorithm.
Express Rail
Complete self-managed data feed solution for xml data feed creation, management, customization with ability to utilize custom field attributes for enhanced Google Products optimization. Affordable pricing and monthly subscriptions allows for maximum profitability without risk.
Third Rail
Comprehensive CSE management solution up to 200,000 products. Dedicated account management ensures unsurpassed service and program management across any CSE groups. Advanced optimization & rich statistics built to increase sales and satisfaction.
On Track
Enhanced self-managed solution, perfect for any competitive e-commerce company or agency. Unlimited access to Engine Conductor, accompanied with a dedicated account management to assist your internal marketing team in maximizing and optimizing your feeds and strategy.
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