Third Rail is a full-service data feed optimization & management service for e-commerce merchants that want to increase performance and conversions from comparison shopping engines. The service goes beyond mere feed formatting and deep into the factors that promote relevancy – a key component in successful data feed marketing.
This unique discipline of e-commerce marketing integrates an advanced form of data feed optimization (DFO) that builds relevancy, strengthening algorithmic ranking factors used by shopping engines such as Google Product Search and TheFind.com. The program uses a wide variety of proven actions to get the attention of both consumers and search engines, with complete transparency and accountability.
Using best practices, Third Rail increases product and merchant relevancy within the product feed to give the merchant a competitive edge. Programs work harmoniously with the merchant’s existing e-commerce platform, development & marketing teams to ensure no marketing conflicts. The byproduct is highly valuable data and intelligence that can be used to further the merchant’s marketing objectives in all facets of their search engine marketing.
Clients receive a high level of strategic guidance, planning, reporting and action geared to meet sales goals and add stability within comparison shopping results. A dedicated team of data feed and channel marketing specialists oversee programs daily, feeding a continuous stream of vibrant and magnetic data to the both the engines and client.
Third Rail managed services offer a new approach to comparison shopping engine management and marketing. A variety of flexible and no-risk programs are available to qualified merchants to test these methods and see the results first hand.
Q: Is my company a good fit for third Rail?
- If you have up to 500,000 products
- If your product inventory is continuously changing
- If your company needs to free up internal marketing resources.
- Perfect for competitive e-commerce companies with up to 500,000 active products.
- Perfect for any business that needs immediate results and is ready to take it to the next level.
Q. Why should we use Third Rail Managed Solution?
- Increase sales from comparison shopping engines.
Use our management knowledge and strategic optimization skills to get better results. - Specialty programs to increase sales from Google Products.
Increase product relevancy by satisfying Google’s relevancy algorithm for Google Products. - True custom programs.
Not an off the shelf solution, we form fit managed solutions to work around your company, your staff, your changing product inventory, budget & industry. - Go beyond feed formatting.
There is a difference between data feed formatting and data feed optimization. There is a misconception in mainstream e-commerce marketing that data feed formatting equates to optimization. The fact is, formatting creates the file and optimization creates the relevancy. - Increase product keyword relevancy
The act of DFO deals with a combination of coding, content, and feed design to get your website product results to appear prominently. Data feed optimization re-enforces a product relevancy with a ranking algorithm. Data feed optimization maximizes the information provided to the comparison shopping engines, enabling a higher rate of product visibility. - Reduce budgets from other online marketing efforts
Reduce dependency on expensive PPC by increasing relevant site traffic from Google Products. - Maximize internal employee resources
Our managed solution will save your staff valuable time while increasing productivity of your data feed management program. - Rich consolidated statistical reporting
- Utilize our optimization knowledge
With 40+ years of combined optimization experience in a vast array of industries, you will partner with skilled , professional and responsive managers.
Q. Why should we outsource to a Managed Solution?
- To benefit from a fresh perspective on this emerging sector of e-commerce marketing.
- To maximize internal employee resources and save your staff valuable time while increasing productivity of your company’s data feed management program.
Q. What does Vertical Rail do that others don’t?
- Our pricing and programs are structured to allow your company to achieve maximum profit.
- We incorporate advanced strategies and hands on management.
- We know the media and marketing factors that create sustainable programs.
- We provide information and guidance from our entire internet toolbox that goes beyond data feed optimization and formatting.
Q. What does a managed solution include?
Optimization of data feeds, formatting of data feeds for individual shopping engines, shopping engine account management, consolidated statistical reporting, consulting and a dedicated account manager.
Express Rail
Complete self-managed data feed solution for xml data feed creation, management, customization with ability to utilize custom field attributes for enhanced Google Products optimization. Affordable pricing and monthly subscriptions allows for maximum profitability without risk.
On Track
Enhanced self-managed solution, perfect for any competitive e-commerce company or agency. Unlimited access to Engine Conductor, accompanied with a dedicated account management to assist your internal marketing team in maximizing and optimizing your feeds and strategy.
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