E-commerce Marketing Solutions
The landscape of e-commerce marketing is changing quickly. If your company is not keeping up with the emerging opportunities, the success train may be passing you by. Today’s e-commerce marketing requires that your product data feeds are precisely formatted, updated and active 24/7. Beyond feed formatting, there is a more effective way to market your products in comparison shopping engines. Ask us how data feed optimization can increase your online sales. Don’t just set and sit, Get Moving!
Vertical Rail is a specialty marketing firm dedicated to providing fast, effective and far-reaching marketing solutions for e-commerce companies in comparison shopping engines. Increase sales and ROI by using our proven methods to increase product relevancy, exposure and conversions. Core services include product data feed creation, data feed optimization (DFO) and comparison shopping engine program management.
Engine Conductor
Engine Conductor is a data feed formatting solution that provides an easy and effective way to manage e-commerce product data feeds for comparison shopping engines. Engine Conductor is ideal for any size business to setup, manage and report on e-commerce product data feed performance. Increase sales and brand visibility by generating perfectly formatted data feeds each and every time. Save valuable time and business resources by minimizing feed errors. Self managed solutions allow for maximum control, unlimited feed creation and the ability to integrate custom attributes.
CSE Management
Managing accounts in comparison shopping engines is no simple task. Finding the engines that generate positive ROI for your company’s products can vary due to a host of factors. Identifying the active consumer pathways, then presenting competitive products is the key to successful CSE management. Vertical Rail can help your company outline, execute and manage effective programs to help you increase sales while saving your internal staff valuable time. The mission of Vertical Rail is to provide our clients with value-centric solutions to create, manage, optimize and report on accounts in the major comparison shopping engines. Our unique optimization and formatting utility, Engine Conductor, enables companies to administer these services in-house with ease, value and reliability.
Express Rail
Complete self-managed data feed solution for data feed creation, management, and customization with the ability to utilize custom attribute fields for enhanced Google Products optimization. Affordable pricing and monthly subscriptions allow for maximum profitability without risk.
Third Rail
Comprehensive CSE management solution for up to 200,000 products. Dedicated account management ensures unsurpassed service and program management across any CSE. Advanced optimization & rich statistics built to increase sales and satisfaction.
On Track
Enhanced self-managed solution, perfect for any competitive e-commerce company or agency. Unlimited access to Engine Conductor, accompanied by dedicated account management to assist your internal marketing team in maximizing and optimizing your feeds and strategy.
TheFind: DefinedRedefining Comparison Shopping SearchTheFind.com started from humble beginnings like many successful businesses before it. An entrepreneur with seven successful ventures behind him listened to his wife softly vent about how difficult it was to not only find products and prices but also adequate merchant details and policies while shopping online. The entrepreneur, in an effort to help his wife obtain a more fulfilling shopping experience did what every good Silicon Valley entrepreneur and husband would do… he designed a shopping engine. Siva Kumar’s “honey-do” project turned into an inventive step forward in the world of e-commerce by giving life to the Internet’s first discovery shoppin (Read more...) |
Green Comparison Shopping Engine Offers Inexpensive & Easy Advertising with Emphasis on Shopping ExperiencePristine Planet Comparison Shopping Engine & CEO ProfilePristine Planet is a comparison shopping engine that maintains a sustainable and green product focus. Launched in 2004, it was the first shopping site of its kind. Today, with the increasing appeal and momentum of green-commerce search, Pristine Planet is poised to help a new generation of socially-conscious merchants and consumers connect within comparison shopping.
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Data Feed Optimization Discussion – Palo Alto – SVAMA
The Silicon Valley American Marketing Association is hosting a discussion on Data Feed Optimization as part of an explosive e-commerce marketing plan. If you are in the Palo Alto area and can swing it, you should not miss the Web Strategy Morning Forum. From the SVAMA event description - “E-Commerce sales are skyrocketing. Comparison Shopping Engines are the new shopping malls. Window shoppi(Read more...) |
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